Tourism and Visitor Information in Tsukuba

✅ Finalized

📍 Tsukuba, Ibaraki, Japan

About

🗓️ Start: 2016-07-01

⇨

🗓️ End: 2019-06-30
UTA members the University of Tsukuba and NTT East, working with UTA member city Tsukuba, trialled two linked services for international visitors under the EU-Japan BigClouT project: HukuRepo, an Android application delivering real-time tourism, traffic and environmental information, and a problem-reporting channel that routed visitor reports to local volunteers who answered with help or a recommendation.

Short Description

Tsukuba is Japan’s main science city, a planned research community of about 257,000 people (as of January 2024), roughly 50 km northeast of central Tokyo. It is home to the University of Tsukuba, JAXA’s Tsukuba Space Center, KEK and many national research institutes, alongside several hundred private research facilities.

The Tourism and Visitor Information pilot was created under BigClouT to fill a specific gap: foreign visitors in Tsukuba had little real-time information about local conditions and no easy way to report the problems they ran into — signs only in Japanese, buses they could not identify, facilities that turned out to be closed. The pilot was delivered by UTA members and innovators the University of Tsukuba’s Center for Computational Sciences and NTT East, together with UTA member city Tsukuba. It tested whether a data loop between citizens and visitors could improve the visitor experience and help the city understand where its tourism infrastructure was not meeting the needs of non-Japanese speakers.

Pilot Overview

Tsukuba’s tourism problem is one of legibility rather than of attractions. The city has a strong scientific and natural draw, but its information infrastructure — signage, timetables, facility notices, congestion warnings on the Mount Tsukuba access roads — was built for domestic visitors. A foreign visitor arriving at Tsukuba Centre had limited ways to find out whether the mountain road was congested, which bus to take, or what a given notice said, and no route to flag the problem to anyone who could resolve it.

BigClouT — big data meeting Cloud and IoT to empower citizen involvement in smart cities — was the EU–Japan project that addressed this. It was jointly funded by the European Commission under Horizon 2020 (grant agreement 723139) and by Japan’s National Institute of Information and Communications Technology (NICT), with each side supporting its own partners. The project ran from 1 July 2016 to 30 June 2019, followed the earlier EU–Japan ClouT project, and operated in four pilot cities: Grenoble, Bristol, Fujisawa and Tsukuba. Each city tested the shared platform on a different urban challenge.

BigClouT architecture diagram: city data sources, edge gateways and cloud analysis

The BigClouT platform architecture: city data sources feeding participatory sensing, sensoriser and IoT gateways at the edge, with analysis and visualisation on aggregated data in the cloud. Source: BigClouT project.

Tsukuba’s role focused on tourism and visitor information. Instead of treating visitors only as consumers of information, the pilot treated them as sensors. The problems they reported, with photographs and locations attached, created a dataset showing where the city’s tourism infrastructure did not meet the needs of non-Japanese speakers. The volunteer response meant visitors got useful answers quickly, which is what made reporting worth their while.

The first trial ran from 1 to 30 November 2017 in the Tsukuba Station area and around Mount Tsukuba, in English, with user information anonymised and the collected data used only for the research. Later phases extended the approach with sensor-collected environmental and congestion data, and with information distribution through digital signage at the Tsukuba Centre hub.

Diagram of the BigClouT work package structure

How the project was organised, from city use cases and the BigClouT baseline through to dissemination and exploitation. Source: BigClouT project.

Challenges Addressed

The Tsukuba work addresses four connected challenges in visitor information and urban–suburban connectivity.

First, limited real-time information for visitors. Published tourism material describes what exists; it does not tell a visitor what conditions are right now — congestion on the Mount Tsukuba access route, service status, weather at the summit.

Second, a language barrier with no fallback. Where signage, notices and timetables exist only in Japanese, a foreign visitor has no way to resolve an in-the-moment problem, and the city has no way of learning that the problem occurred.

Third, urban–suburban connectivity. Tsukuba’s attractions are split between the station-area science city and the mountain, connected by bus routes and a cable car that are difficult to navigate without local knowledge and that congest sharply at peak season.

Fourth, no feedback loop from visitors to the city. Visitor difficulties went unrecorded, so the city had no evidence base for prioritising which signs, routes or facilities to fix.

Solutions Tested

Expected Results and Outcomes

The goal was to improve the experience and movement of international visitors in Tsukuba: to give them real-time, English-language information about conditions in the city, and to create a two-way channel through which they could report problems, local volunteers could respond, and the city could act on the resulting data.

Current Status

Completed

Achieved Results

Two visitor-facing services were built and field-tested in a live city over a month-long public trial, from 1 to 30 November 2017, across two distinct visitor zones: the Tsukuba Station area and Mount Tsukuba.

Three HukuRepo app screens: sign-up, the feed of reported problems, and a volunteer reply

HukuRepo in use: signing up, browsing problems other visitors have reported, and receiving a reply from a local volunteer. Source: University of Tsukuba / NTT East.

The project showed a working participatory model for inbound tourism. Foreign visitors contributed geolocated problem reports, local volunteers responded, and the city received the resulting information. The method is normally used for residents reporting city issues; here it was adapted for short-term visitors who have no ongoing relationship with the city.

Diagram of the HukuRepo service flow in Tsukuba

The reporting loop: a visitor posts a problem with a photograph, receives an answer drawing on similar past cases, and the collected reports feed digital signage and city services. Source: NTT East.

The applications ran on a shared, interoperable platform that also supported use cases in Grenoble (event impact monitoring, industrial estate optimisation), Bristol (mobility pattern and power consumption prediction) and Fujisawa (participatory incident reporting, sensor-equipped refuse vehicles). The tourism use case was part of a reusable system rather than a one-off build.

BigClouT produced 11 conference papers and 3 peer-reviewed journal articles covering participatory sensing systems, image anonymisation, edge computing and spatiotemporal urban computing, alongside around 10 smart-city use-case scenarios with associated business models.

The pilot led to further progress after the project ended. Tsukuba was named a Super City type National Strategic Special Zone on 12 April 2022, and the city now shares real-time Mount Tsukuba congestion information through live cameras and social media — addressing the same congestion problem the pilot identified, by different means.

BigClouT concluded on 30 June 2019. The HukuRepo application does not appear to be publicly available today, but related smart-city capabilities continue to be developed in Tsukuba, including live-camera congestion information for Mount Tsukuba and initiatives under the city’s broader Super City programme. The project contributed to the development and transfer of smart-city approaches and use-case patterns that could inform later initiatives in Japan and Europe.

BigClouT project logo Global Community Technology Consortium logo

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